From the simplest to the most complicated, our daily life is subject to countless data and variables. From the data entry in your bank account, to the selection of the movie you saw at the weekend. CMS are absolutely everywhere, since the information of each user provides details about their consumption and the way in which they use the services.
Many times we do not realize how much insight the daily technology already has in our lives. Data mining, a famous system for obtaining data from searches and interpretation of information, has become so common that privacy experts have a barrier-free crusade against such practices. You may not realize it, since sometimes, one as a consumer, provides a series of data naively with the intention of entering a raffle or simply through internet searches. Both Facebook and Google take advantage of some of this information to provide the user with results that are not only relevant to their search, but also from the creation of a profile of tastes, preferences and ultimately, statistics for consumption.
This has become almost a marketing miracle for all the vast majority of online advertisers, who can now create specific campaigns about their product or service within a framework of searches and audiences that consume and breathe interest in the category they promote. If, for example, you are a motorcyclist, and you are looking for photos and information about a Harley Davidson, it is expected that your searches are sponsored by motorcycle and parts sales as a campaign directly designed for your taste and origin.
Since we passed by the bank, until when we chose the film, we are always filling different types of CMS systems. Its major or minor size, allows the user attention 24 hours without the need of a third party, between the company that offers the service and the user who receives it.
Currently we are all trained, in one way or another, to use these systems already so frequent in our daily lives.