It is necessary to choose the best E-mail Marketing program to support one of the most important stages of the Digital Marketing strategy. After all, with E-mail Marketing it is possible to share information, strengthen the relationship with the public and sell your product / service.
Therefore, to ensure that your content is delivered in an assertive manner, using the best E-mail Marketing program is essential. To help you, I made a selection of my favorites so that you can easily choose which one best fits the company.
What to evaluate to know which is the best E-mail Marketing program?
To find out if an E-mail Marketing tool is really good, it is relevant to pay attention to the following points:
• possibility and flexibility for segmenting contacts;
• support for creating good layouts;
• automation of shooting in campaigns;
• detailed monitoring of the performance of each shot;
• assess the reputation of the program in the market;
• integration with CRM and Landing Page services;
• possibility of static and dynamic lists;
• marketing automation functionality;
• program analysis metrics;
• SAC / quality support;
These are some tips for you to pay attention and not act on impulse when choosing the best E-mail Marketing program. Ideally, the chosen tool meets all the criteria listed above.
TOP 3 of the best email marketing programs
If you're thinking: "But, Erico, I don't have enough time or I don't know how to analyze all of this to make my choice." Calm down! I separated my TOP 3 for you to base yourself on.
Remember: my "ranking" may be different from yours. After all, it can vary according to the need.
1. Mailchimp
The Mailchimp is one of the most comprehensive tools available in the market, besides being one of the most popular among companies. With an interactive interface, the program allows performing A / B tests, advanced metrics and shots compatible with mobile devices.
2. Convert Pro
The Convert Pro is one of the most successful platforms in USA. The tool is very wide and performs all the work of Marketing Automation with assertiveness.
3. Sendin Blue
The Sendin Blue was elected in 2015 the best Digital Marketing tool by ABComm. The program has an effective segmentation and even allows the sending of SMS to complete your campaign.
Special tip: before signing up for the tool, take advantage of the free trial period and review all the features. Thus, when deciding to invest, you will be sure that the program fits the company's objectives.
Did you like this article? Now you know how to choose the best E-mail Marketing program!